Kawaii is usually translated to mean “cute” or “adorable” in Japanese, however over the years kawaii has become a subculture for not only Japan but also art in general. The kawaii 
(pronounced kah-why-ee) genre is a form of taking everyday things and “cutifying” them. A cheeseburger is suddenly a character with a personality and something you must have on a key chain or clothes.
I’m sure you have seen kawaii art. Some of my newest designs have been heavily influenced by the kawaii genre. My Kawaii Kimono Girls are vector-based artwork that use bright colors and a lot of cuteness. Even my Cuppa Kids are little characters that are influenced by anime kawaii art styles.
Lets take a deeper look at all things Kawaii!!
Many trinkets and girly accessories are beginning to find the cute factor elevated. Have you seen a pair of cupcake earrings, or that little cuppa tea with the little blushing smiley face? These are all part of the huge kawaii movement. Smiling faux food is part of the core of the kawaii movement, however kawaii is not limited to just food items; there are also monsters with giant round heads, tiny bodies, and big eyes that can be called kawaii. There is also fluffy clouds, toilet paper, and poo that all sport the kawaii cuteness. There are no limits to what you can make cute.
For practice take everyday items and making them cutesy by adding big eyes and little smiles. For a challenge, try using items that are not cute (like the poo example) and give them a childlike, kawaii appeal.
Here are some sites I used to reference: 
Here are some kawaii artists you might enjoy:
Till next time, keep Reaching for New Designs!